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The unremitting practice of sport symbolises power, mastery of the body, concentration.

It conveys the idea of energy, harmony, technical perfection and the blossoming of the self.

It allows one to rediscover one’s body, muscles, joints, but also sweat, tiredness and emotion.

Endurance, improving cardio-vascular capacity. Gaining in litheness and improving one’s self-confidence.

Developping balance and speed.

With all these physical and psychological qualities in mind, what can good chocolate provide ?

It is noteworthy that pain can create pleasure, that toughness is a source of reward.








Competition :
winning against the opponent. The desire to surpass, to win. Sportspeople are « borderline ». No way they’ll disclose their weaknesses (Physical and mental discipline).

In preparing oneself physically there are always very fine and precise adjustments to be made. Sportspeople train in order to optimise the capacity of their performance by developping technical, tactical, physical, psychological aptitudes and the optimal use of energy.Cocoa and Chocolate are among the most concentrated vegetable energy suppliers.

It favours a better and closer relation to nature. Moreover the concentration of calories in a small volume, cocoa and good chocolate make up one of the most concentrated plant-based sources of energy.

That also resonates deeply !

Every physical and sporting activity stimulates the production of natural endorphins in the brain which in turn produce feelings of well-being, euphoria and a feeling of completeness.

Cocoa and good choclate are often eaten after intense physical or mental effort, offered by sportspeople but also by arts and crafts workers, employees, white collar workers, union officials etc. in order to compensate for the energy they have used up during their performances.

Theobromine stimulates the nervous system and facilitates muscular movement.

Magnesium works in your brain just like an antidepressant. Neuromodulation which is akin to amphetamines and which stimulates the secretion of dopamine : the hormone of reward !

Physical and sporting activity operate on the nerve ends that reach back to the somatosensorial cortex. In fact there are three hormones of well-being secreted in the brain – oxytocin, endorphins and dopamine. They operate on the sympathetic nerves and the parasympathetic ones, favouring the latter.
From this there is a physiological release (a slowing of the heart beat and breathing, improvement in intestinal movement...).

Another source explaining the pleasure it gives :

The ‘Salsinol’ is an alcaloid which is present in chocolate. It allows the rise of the percentage of ‘PEA or phenylethylamine’. It stimulates your orbitofrontal cortex which is the area of the brain that participates in the reward circuit ! Chocolate contains molecules that are much more powerful than magnesium.

CATECHOLAMINES : Messengers of the nervous system (adrenaline, noradrenaline, dopamine...) play an important role in the regulating of mood, memory, emotions and sleep.

DOPAMINE : a neurotransmitter of pleasure, it is considered an agent of brain imbalance that leads to a state of dependency. A neurotransmitter implicated in the feeling of pleasure (fighting against the lack of wellbeing, discouragement, temporary depression).

SEROTONINE and dopamine release the electric current of nerve circuits that will modulate the intensity of desire.

Your good friend ‘Chocolate’